Sysomos, now part of Meltwater

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.

We have used Expion to streamline our content management across various verticals. Working in food, asset, and content management is a beast. We have a new menu and a new batch of assets every week, so asset discipline and organization is key. We're evaluating Expion as a tool to help us with that.

Sysomos is an exceptional social media management tool! It has exceptional page analytics, copy and social media post management, and so much more! Additionally, they put on really impressive summits including the New York City one that is coming up https://sysomos.com/summit-newyork/

I would strongly recommend the sysomos and expion tools to anyone!

Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.

We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.

Sysomos is a very simple, easy to use product that returns social listening results within one year.

Its advantages are its ease of use, speed to return data, and unlimited number of queries.

Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.

It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.

With Sysomos, you get instant and unlimited access to all social media conversations. The ability to see what's happening, why it's happening, and who's driving the conversations. And the power to uncover meaning in the data—not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location. We used Sysomos across the Remington eCommerce Team for social media listening and evaluating how our hotels were doing in the social atmosphere (primarily Facebook & Twitter). It helped supplement the social media management software we had which didn't give as detailed reports as Sysomos Expion did.

We use it for 3 functions. Monitoring, measurement, and insight development.

At my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.

I am using it at a client where it's being used across the organisation.

Expion is a tool our company (Schnucks Markets) uses to make monitoring local store Facebook pages easier. Each Facebook Administrator has a login to access the Publishing Calendar for their location, and they can consult data collected by the dashboard, such as fan interaction with their page and/or specific posts; they can view posts from other stores to learn what their fans like or dislike; they can also reply to public comments or private messages sent by Facebook users.

We use Sysomos for reputation management and to gauge our share of digital voice, competition analysis, sentiment rating and authority ranking. Sysomos is used by our team's communications and social media editor, e-marketing specialist, myself the manager and interns and the information is shared throughout our organization and globally to audit and analyze our social base and the competition.